A man hires a business broker.

Hiring a Business Broker to Buy or Sell Your Business

Selling a business is not a simple and straightforward process. It requires time, money, negotiation, and a high level of savvy to walk away with what you expect, or at least something close to it.

If you’re interested in selling your business, hiring a professional to guide you through the process is one of the best decisions you can make.

Whether you want to sell your business or you are interested in purchasing a business,  a business broker is an excellent way to protect your interests and even save money in the long run.

So, what exactly does a business broker do?

A business broker acts as an intermediary between the buyer and seller. Business brokers are experts at selling businesses, and the best ones will have intimate knowledge of the industry sector they specialise in.  

Going it alone when selling a business is a cumbersome task. Check out the benefits of hiring a business broker to minimize your risks.

Marketing Expertise

Adept business brokers usually have fantastic marketing and advertising skills. They will know exactly how to present your business, where to present it, and the right people to present it to.

Savvy business brokers will utilize online platforms to market your business, including buy/sell sites and even social media. Plus, they should have long-standing connections within your local market, so they’ll have an idea of the right people to contact.

Your business broker will have intimate knowledge of what buyers are looking for. They will help make the necessary changes as to how your business is presented to buyers to help you get the price you want.

No Emotional Attachment

No matter how business-minded a seller might be, nearly all business owners have some sort of emotional attachment to their businesses. 

And rightfully so. For many, the business is like a child, something they have nurtured, grown, and invested heavily in. Getting emotionally attached to your business is not necessarily a bad thing.

However, in the selling process, you need someone on your side who lacks emotional attachment and is able to make steadfast decisions based on cold, hard numbers and facts.

A business broker is the emotionally detached third party that can set you straight and keep the selling process moving forward.


A business broker can protect your business by only providing information to pre-qualified buyers who have signed a confidentiality agreement.

Since this is their specialty, they’ll be able to save you time and money by screening prospective buyers for you. An experienced broker may know right off the bat if someone isn’t serious, and that kind of intuition will serve you well throughout the selling process.

Reach More Buyers

If you decide to sell your business on your own, you’ll probably have a limited list of prospective buyers to reach out to.

Business brokers have loads of tools, resources, and connections at their disposal to reach a wider base of buyers. Brokers have a database of prospective buyers they will be able to connect with. They may have national or even international contacts you wouldn’t expect.

Mind Your Own Business

By hiring a business broker to handle the selling process, you can focus on your own business. Eliminate the stress and anxiety of multitasking and keep your eyes on your own source of income. More often than not, letting a broker do the work for you will save you money in the long run.

Negotiating Skills

A business broker with killer negotiating skills is worth their weight in gold.

Most experienced brokers will have developed these skills in the course of selling multiple businesses. The result? A deal that supports your best interest.

Sale Price

Each business has anywhere from dozens to hundreds of variables that bare weight on an appropriate sale price. Unlike valuing a home or car, the process of placing a value on a business is much more complicated.

However, like valuing a home or car, the right sale price will maximize your financial outcome. Asking for too little can undermine your business’ value, while aiming too high can turn off buyers and ultimately devalue you.

Business brokers will know the sweet spot, the right price to optimize your profits. They also will utilize business transaction data to use as reference points to issue the best sale price.

Get the Right Buyer

It’s not about getting a buyer. It’s about getting the right buyer.

The right buyer will be the one who satisfies your expectations and values your business appropriately. To find the right buyer, your business broker will know the proper questions and ways to vet prospects, so that your time and money is not wasted, and the right buyer comes calling.

A business broker will find the right buyer that will put you in the best position to negotiate and reach your financial goal without the headaches and stress.

Are you buying a business in Perth? Do you have a Perth business for sale? For more information on how you can get the best results, contact Angela at Advance Business Brokers today.