Go ahead, back your judgement.
In the final analysis that is the essential factor in success, sustainability and growth. It builds on the need to recognise opportunity and accept risk.
Those three pillars, judgement, opportunity and risk, are the foundations from which innovation evolves. They are driving forces for dynamism, which ensures relevance and resonance.
Judgement implies acceptance, analysis and application of external and internal advice and expertise. However, it takes judgement to conclude reasonable, rational, informed and considered decisions. No Infallibility. Errors pervade commerce, society and life.
They are often intuitive, subjective, emotional, personal and can be reaffirming. Positive judgements justify persistence, overcoming barriers, filters and impediments.
Confidence is a byproduct. It is infectious and generates, accelerates and sustains business.
Customers, clients, suppliers, team-members, financiers and governments back those who back themselves.
Conspicuously evident at present is a widespread lack of confidence, self-belief and a preparedness to make judgement-calls. Timidity can, and often does lead to hesitancy, inertia, lost opportunities and failure.
On reflection, there is currency in the long-held contention and statement:
If it’s going to be,
It’s up to me.
Your call.
HE WHO HESITATES
Traditionally, considerable time, money and resources are invested in determining WHY, WHAT, HOW. There is a noticeable missing variable. WHEN.
Recent forecasts, projections and visions have poor records of accuracy. The impact has been substantial on commerce at large, volume, velocity, momentum and productivity.
Individually and collectively, economists, financiers and chief executives have nominated at least six recessions, none of which have yet unfolded.
The consequential lack of decisions, investments and campaigns have resulted in lost opportunities, revenue and profits.
There is much to gain for those who are prepared, equipped and willing to make their own judgement-calls.
It is arguable that there is no better time than right now to do so.
Should you wish to have a facilitator or guest contributor to an appropriate workshop, do make contact.
Kind Regards,
Barry Urquhart
Workshop Facilitator
Marketing Focus
M: 041 983 5555
E: urquhart@marketingfocus.net.au
W: www.marketingfocus.net.au
September Newsletter
